“Sefa worked with us to ensure we have a sound business model and to develop a relationship with The Vincent Fairfax Family Foundation. Sefa really believed in and backed our vision despite all of the challenges that we faced getting the project off the ground.”
Vincent Fairfax Family Foundation
‘‘The free flowing communication between the three organisations, and Sefa’s willingness to share its insights on financials, streamlined the Foundation’s processes and opened the door for collaboration in our newest strategic program — impact investment.”
Jenny Briscoe-Hough had an idea to adopt a social enterprise business model to provide affordable and culturally sensitive funerals to avoid exclusion from a basic human right; to be buried with dignity. Tender aims to foster an informed, community empowered, and supported offering for all aspects of end of life.
In August 2014, Tender was featured in an ABC television documentary and the idea gathered momentum. The start-up received overwhelming support via a crowdfunding campaign, then the second largest in Australia.
To complete the puzzle, it became important for Tender to find mission-aligned partners that could fill the gap to support its start-up phase.
A loan from Sefa assisted with the purchase of an old fire station, and a grant from Vincent Fairfax Family Foundation enabled the conversion of the building into a mortuary. Sefa also supported Tender in validating their business plan and financial model that led to a sustainable funding solution.
Many communities have contacted Tender about establishing their own community-led funeral service. In partnership with SVA Consulting and supported by the Catalyst Foundation, Sefa is providing investment readiness services for Tender to develop a licensing social business model. Tender will create a central hub that provides set-up assistance and ongoing support to local community sites.
Tender has since facilitated over 250 funerals, allowing family members to make choices aligned to their beliefs and budgets. 24 volunteers assist with daily operations, demonstrating strong community support and the value placed upon Tender’s services.
Tender’s vision is to reach a diverse range of cultures and beliefs, with a focus on working with disadvantaged and Indigenous community members. Tender is currently looking to scale and replicate their successful social enterprise model in other locations.
